| Welcome to Sprocket School! This project is maintained by volunteer editors. Learn more about how this works. |
Snipe: Difference between revisions
Jump to navigation
Jump to search
JesseCrooks (talk | contribs) No edit summary |
JesseCrooks (talk | contribs) mNo edit summary |
||
| (2 intermediate revisions by the same user not shown) | |||
| Line 1: | Line 1: | ||
[[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]] | [[File:CountyTheater Snipe.png|right|thumb|400px|Custom snipes were produced by dropping a cinema's name and location into an existing template.]] | ||
A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content. | A '''snipe''' is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as [[trailers]], [[newsreels]], [[cartoons]], and [[short subjects]], which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content. | ||
| Line 13: | Line 10: | ||
'''Policy snipes''' | '''Policy snipes''' | ||
*No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information their radios and heaters. | *No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information about their radios and heaters. | ||
'''Date strips''' | '''Date strips''' | ||
| Line 25: | Line 22: | ||
'''Legal notices''' | '''Legal notices''' | ||
*Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits. | *Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits. | ||
===Gallery=== | |||
<gallery widths=300px heights=300px mode=packed> | |||
File:NextWeek Snipe.png|A typical 1950s date strip. | |||
File:Popcorn Snipe.jpg|A Technicolor snipe advertising popcorn. | |||
File:HappyNewYear Snipe.png|To save money theaters often purchased snipes without custom branding. | |||
File:Mother s Day snipe.JPG|A snipe advertising a Mother's Day promotion. | |||
</gallery> | |||
===See also=== | ===See also=== | ||
Trailers | *[[Trailers]] | ||
Intermission | *[[Intermission]] | ||
===External links=== | ===External links=== | ||
Latest revision as of 18:04, 23 March 2020
A snipe is a clip that is run before a feature presentation or during an intermission. Unlike other preshow content such as trailers, newsreels, cartoons, and short subjects, which primarily serve as entertainment, snipes serve a functional purpose, such as advertising, making notifications, or structuring other content.
Examples
Snipes that structure other content
- Snipes that begin the preshow by welcoming patrons, announce the previews, provide a countdown to the start of the show, and the announce the start of the feature presentation.
- Snipes that provide additional information about trailers (ex., that they will appear as a double feature, or that the features being advertised will run together as a dusk-til-dawn event).
- Intermission announcements and countdown clocks.
Policy snipes
- No smoking, no talking, no cell phones, instructions for disposing of trash, the location of restrooms, etc. Drive-ins often ran snipes to provide information about their radios and heaters.
Date strips
- Snipes providing the date of a specific event or the day of the week that a new feature will start.
- Snipes that celebrate a holiday.
Advertisements
- Concession advertisements
- Self promotion, either for the theater or company, the technology technology being used, or for the movie-going experience.
Legal notices
- Some jurisdictions required theaters to run fire safety snipes, announcing smoking regulations or identifying emergency exits.
Gallery
-
A typical 1950s date strip.
-
A Technicolor snipe advertising popcorn.
-
To save money theaters often purchased snipes without custom branding.
-
A snipe advertising a Mother's Day promotion.
